After almost two months, the next film to take number one in the top box office two weeks in a row is Transformers: Dark of the Moon, Michael Bay’s conclusion to the rip-roaring, often raucous, huge-budget huge-revenue series, coming through with an estimated $47 million this weekend. However, this consecutive control of the top box office only seems possible in very specific conditions, as suggested by the two-weeks-in-a-row success of Rio back at Easter Weekend and Thor in May.

Transformers: Dark of the Moon doesn’t quite start off with as much a bang as part two, but to say that a film is superior to Transformers: Revenge of the Fallen is to say a particular director is superior to Uwe Boll. Still, this final installment seems to have struck a chord with audiences, because although critics continue to despise Bay himself, and his string of repetitive screenplays used, fans are either satisfied or impressed by this film. However, regardless of any return to form of the original Transformers movie, the majority of success was contributed by lack of competition.

This seems obvious, but Transformers: Dark of the Moon is a very specific kind of genre. Steven Spielburg’s massive summer film releases quickly amassed into a Hollywood tradition, because summer was acknowledged as the best time to collect on profit from the target demographic—younger audiences. Now, the three Transformer films seem to have evolved the way we do, that is: Transformers is the youngest, Revenge of the Fallen is a teenager, and Dark of the Moon is an adult. This marks Dark of the Moon as in-season, and with no other films with a summer feel to them competing for number one, Dark of the Moon is free to dominate.

Horrible Bosses, another film in the long line of R-rated comedies opening this year, opened second place in the box office with an approximate $28 million. The latest of the genre, Bad Teacher, made an estimated $101 million worldwide with only a $20 million budget, really rather impressive. Given The Hangover Part II and Bridesmaids, Horrible Bosses should do fairly well. In fact, the ratings on IMDb are currently higher than any of the aforementioned films. Using Kevin Spacey, Jennifer Aniston, and Colin Farrel as twisted bosses is simply a great idea. Jason Bateman happens to be a familiar face as well, and from the trailers, the comedic timing is spot-on. Considering Spacey’s comedic talent in American Beauty was great, Aniston’s comedic talent in Friends was always great, and Farrel’s comedic talent on In Bruges was great, there’s almost no way to go wrong. This film should hold strong, or at least make a decent amount of money, during and after the box office.

Frank Coraci’s The Zookeeper was rejected by everyone sane, and personally I feel quite sorry for the critics who had to see advanced screenings of the film just to write a review we all knew would be awful anyways. We wouldn’t have said that about 1998’s The Wedding Singer, though. Coraci’s preference of offbeat and often adult-oriented comedy in his previous films like The Waterboy and Click have yet to translate well into youthful comedy. No one has a fond memory of Coraci’s Around the World in 80 Days. Probably because you didn’t even see it. Zookeeper follows suit, coming in at third and making an estimated $21 million this weekend.

Winnie the Pooh opens next weekend, and that’s bizarre. It proves how desperate Disney is to have success on the side from Pixar, and that Disney is desperate. Welcome to the Twilight Zone. Although this seems an ideal children’s movie, the crowning king next week will be the final Harry Potter film, because it is technically a cult film. It has its own specific league of devoted followers. These fans ensure its success, and triumph over Transformers: Dark of the Moon’s brief run at the top of the box office.

USAWeekend Box-Office Summary
July 8-10, 2011 

Rank Title Weekend Gross

1

  Transformers: Dark of the Moon (2011) $47M $261M

2

  Horrible Bosses (2011) $28.1M $28.1M

3

  Zookeeper (2011) $21M $21M

4

  Cars 2 (2011) $15.2M $149M

5

  Bad Teacher (2011) $9M $78.8M

6

  Larry Crowne (2011) $6.26M $26.5M

7

  Super 8 (2011) $4.83M $118M

8

  Monte Carlo (2011) $3.8M $16.1M

9

  Green Lantern (2011) $3.12M $110M

10

  Mr. Popper’s Penguins (2011) $2.85M $57.7M