Immortals stole the weekend easily as expected despite relatively mixed reviews thanks to, as previously mentioned last week, its star power in Henry Cavill. Little more really needs to be said; it’s hardly remarkable, and certainly couldn’t be labeled risque. Truth is, it doesn’t really matter. And then, no one cares to read about Jack and Jill. It’s like Adam Sandler’s Norbit. So we’ll move on to next week: even the next Superman won’t be popular enough to fend off the starved cult-fans of Twilight.

True, the trend appears to be over for casual viewers. But it takes more than a casual viewer to actually accept the Twilight series as films worth attending. They’re absolutely shameless in catering to their demographic, and represent everything that’s wrong with cinema today.

But can they sell to their demographic? Oh yes. And they will continue to do so next week. Breaking Dawn will do exactly what it was meant to, as its source material was designed to: sell. They are without a doubt, every studio’s dream. If they could sell blank screens in 3-D to us, they absolutely would. Remember people: Show Business.

And that is how Twilight thrives. Fans of Twilight are very much so like a cult—they blindly believe they have substance. Even though there’s sparkly vampires, and the protagonist is quite deliberately bland yet still has two guys clamoring for her, both of which are ideally dangerous but sensitive.

The main character is designed for every teen/ pre-teen girl to enjoy their secret vicarious romantic fantasies from her, only without the panache and vastly superior talent Clint Eastwood delivered with his ‘Man With No Name’ for the opposite gender. So there. I’m not like the majority of males who can’t stand Twilight simply because every girl they know would rather have Edward or Jacob; I actually have tangible observations, of which there are a great deal more.

And the “film” will take first from Happy Feet 2 despite your typical animation domination next week. This is largely because the original film was adequate at best with its formulaic plot and decidedly non-adult musical approach which has been muted a great deal over the years, with the exception of Disney.

Animated films have evolved from musical numbers into stories actually capable of serving General Audiences well rather than just children, much the same way Alan Moore brought about the Graphic Novel.

An interesting balance between moral advisement and entertainment has caught up with technology capable of presenting truly magnificent realism a la Finding Nemo and the meticulously nostalgic Toy Story 3.

And, the humor has acknowledged that animated films at the theatres are family experiences, with winking references adults can enjoy as well as physical gags and musical numbers younger children can enjoy. Not all animated films can do this, mind you. Happy Feet does exist, after all.