If you’ve ever wondered why the works of Michael Bay continue to present glossy, implausible and downright raucous action with unnecessary humor, it’s likely because his one foray into a different form of cinematic tonality—that is, The Island—flopped miserably at its Summer debut.

If the ultimate goal of show business is to make money, then the filmmaker is automatically doomed to repetition by sales. Should one particular style sell, that, my friend, is what you will be pigeonholed into making the rest of your life. And however awful that is for the filmmaker, audiences funded it. The fact is, what audiences want is familiarity once they complete the metamorphosis into fans.

And so, after a wretched, betrayal of a finale with Paranormal Activity 3’s last fifteen minutes, fans with their newfound love of the Found Footage genre felt cheated on. So The Devil Inside is supposed to be the rebound relationship.

Audiences wanted the atmosphere of seeing Paranormal Activity in theatres for the first time again, and this week’s number one—although fueled by its popular genre and the reputations of its makers—made a great deal less money over its opening weekend because fans of the makers have become tentative.

And rightfully so. The film has been rated a pathetic 4.8 on IMDb, unable to fill the shoes of its predecessor. Studios will not be making a new trilogy, not out of this one.

While Insidious was in fact remarkably tense and eerie (with the exception of Darth Maul’s cameo), this new film attempts to cash in on the horrendously exhausted “exorcism” genre. The Exorcist did it right—in fact perfectly. Now leave it alone The Rite, The Last Exorcism, and The Devil Inside. Go away. No one wants you. The power of money compels you!

Mission Impossible: Ghost Protocol is possibly an exact opposite to The Devil Inside. It’s no wonder it made so much money, and is one of the highest rated action films in a long time—even higher than Live Free or Die Hard, another smash-hit return to classic action-series. But let’s not pretend Mission: Impossible 2 wasn’t an awful remake of Hitchcock’s Notorious.  So the series isn’t perfect.

Brian De Palma spent his entire career attempting to make Hitchcock films, you see. Mission: Impossible was the Hitchcock spy story, in nearly every way. A man wrongly framed, a trustworthy villain, useless police, suspense in famous locations of safety—it’s Brian De Palma’s North by Northwest. This new installment by Brad Bird captures near all of this rich material up for grabs.

There’s brilliantly imaginative action sequences and technological savvy on display from Brad Bird’s enthusiastic live-action debut, and Tom Cruise by the end of the film will have made those that were frustrated he didn’t yield to his age in Knight and Day biting their tongue. His career is literally restored with this film.

With a taut plot that focuses on a small, tightly-knit team accomplishing the impossible, there’s no question that many families would connect. 2011 was a tough year, for many people, and if anything would sell, it’s suggesting that anyone can make anything happen in transition from 2011 to the New Year.

So, Happy New Year’s, appreciated fans of Picktainment; Welcome to 2012!