by Kit Bowen 21 July, 2021
Streetwear without culture… is just fashion. Welcome to the playground, where ten visionary designers must prove their chops in style, craftsmanship, and entrepreneurship – or face elimination.
Guided by street-style icons A$AP Ferg, Offset, Cardi B, Wiz Khalifa, Dapper Dan, Bobby Hundreds and more, they’ll compete for a single grand prize: an industry co-sign, a feature on streetwear platform StockX, and $150,000. They’ve got to keep it on-trend, fresh and authentic – who will rise up to the challenge?
Watch preview for The Hype!