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Who Will Rise to the Challenge in The Hype?

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Who Will Rise to the Challenge in <I>The Hype</I>?

by Kit Bowen 21 July, 2021

Streetwear without culture… is just fashion. Welcome to the playground, where ten visionary designers must prove their chops in style, craftsmanship, and entrepreneurship – or face elimination. 

Guided by street-style icons A$AP Ferg, Offset, Cardi B, Wiz Khalifa, Dapper Dan, Bobby Hundreds and more, they’ll compete for a single grand prize: an industry co-sign, a feature on streetwear platform StockX, and $150,000. They’ve got to keep it on-trend, fresh and authentic – who will rise up to the challenge? 

Watch preview for The Hype!